SEO/GEO SERVICES
SEO serves two audiences: machines and humans. We optimize for both.
01.
Technical foundation first
A 270-point technical audit that covers crawlability, indexation, site architecture, platform-specific issues, Core Web Vitals, and every technical element that affects your visibility. We don’t just audit — we implement the fixes.
02.
Content and on-page optimization
Content structure, metadata, header hierarchy, internal linking, and conversion-focused copy. We write and structure content so it answers the questions your audience is asking — in the format that both humans and search engines prefer.
03.
AI visibility and GEO
Schema markup, entity authority, content atomization, and the structured data architecture that makes your brand citable by AI systems. When ChatGPT, Gemini, or Perplexity recommends a product in your category, we make sure your brand is the answer.
You don’t have an SEO strategy problem. You have a foundation problem.
Most businesses that call us about SEO don’t even have the basics in place. Missing Google Search Console profiles. No XML sitemaps. Analytics that aren’t tracking anything accurately. Thousands of pages indexed that shouldn’t be. Before we talk about rankings or content strategy, we fix the infrastructure. You can’t optimize what’s broken.
The technical layer nobody owns
Your marketing team writes content and runs ads. Your development team builds features. But the technical SEO layer — crawlability, indexation, schema markup, site architecture, Core Web Vitals — falls between both teams. Nobody owns it. Nobody checks it. And it’s quietly suppressing everything else you’re doing.
Platform-specific issues your agency can’t find
Magento handles canonical tags differently than Shopify. BigCommerce creates product URL patterns that WooCommerce doesn’t. Every platform generates its own technical SEO issues. The agency running your campaigns doesn’t read server logs or understand how your platform’s architecture creates indexation problems. You need someone who knows the platform at the code level.
Invisible to AI and you don’t know it
When a customer asks an AI assistant to recommend a product in your category, is your brand in the answer? For most businesses, the answer is no — because their site lacks the structured data, entity authority, and content architecture that AI systems need to cite a brand. Traditional SEO alone won’t fix this. GEO is the new layer, and most businesses haven’t started.
270+
Point technical SEO audit checklist
$786K
Revenue from one SEO engagement
2011
Year that SEO became a primary focus area
79.5%
Search impression increase from one audit
Foundation. Optimization. Visibility. In that order.
270-Point Technical SEO Audit
We diagnose every technical issue suppressing your visibility
Our proprietary technical audit covers 270+ checkpoints across crawlability, indexation, site architecture, platform configuration, internal linking, URL structure, meta robots settings, canonical tags, XML sitemaps, staging server exposure, and every platform-specific issue that affects how search engines process your site. This isn’t a Semrush export. It’s a manual, platform-specific analysis built over three years of auditing Magento, Shopify, BigCommerce, and WooCommerce stores. The output is a prioritized remediation roadmap ordered by revenue impact.
Technical Remediation & Implementation
We fix the problems ourselves — we don’t hand you a report and walk away
Every issue identified in the audit gets implemented. Redirect chains resolved. Meta robots corrected. Canonical tags fixed. Over-indexed pages removed from the index. Staging servers blocked. Internal linking rebuilt. We work directly with your development team or use our developer network to execute every fix. For one client, we reduced indexed pages from 40,000 to 13,000 and the result was $786K in attributed revenue within three months. The implementation is where the value is.
Core Web Vitals & Platform Performance
We make your platform fast enough to rank and convert
E-commerce platforms carry more technical weight than standard websites. Product images, third-party scripts, complex templates, and platform bloat all drag performance. We optimize specifically for the metrics Google measures: Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. Our Core Web Vitals analysis has been called the best in the business by people who’ve seen it. Performance isn’t just a ranking factor — it’s the difference between a visitor who buys and a visitor who bounces.
On-Page Optimization & Content Structure
We structure your content for both humans and machines
Title tags, meta descriptions, header hierarchy, internal linking, and content architecture for every page type — product pages, category pages, service pages, blog content. We write and restructure content so it answers the questions your audience asks, in the format that both search engines and AI systems prefer. This is where SEO starts to bridge into GEO: content structured with clear definitions, entity relationships, and answer-format patterns that AI systems can extract and cite.
Schema Markup & Structured Data
We make your brand machine-readable for search engines and AI
Product schema, Organization schema, FAQ schema, BreadcrumbList, review markup, and custom structured data implementations. Schema tells search engines exactly what your products are, what they cost, and whether they’re in stock. It also tells AI systems who your brand is, what you’re an authority on, and why you should be cited. This is the technical bridge between traditional SEO and GEO — without proper structured data, AI models can’t reliably recommend your brand.
GEO & AI Visibility Program
We make sure AI systems recommend your brand
Generative Engine Optimization is the new layer on top of traditional SEO. We audit how AI models currently perceive your brand: what ChatGPT, Gemini, and Perplexity say when asked about your category, your products, and your competitors. Then we implement the changes that shift those answers in your favor: entity authority building, content atomization, knowledge graph optimization, and the structured content patterns that AI systems prefer to cite. We track citation behavior over time so you can see the impact. This is where SEO is headed — and most businesses haven’t started.
I’ve been doing SEO since 2011. The audit process I built is the best people have seen.
“Now the game is expanding. Traditional SEO gets you visible on search engines. GEO gets you visible in AI answers”
Bryan Mull
Founder, Digital Mully
I built our technical SEO audit process over three years. It’s a 270-point checklist that covers every technical element affecting how search engines and AI systems see your site. It’s not generated by a tool. It’s a manual, platform-specific analysis that accounts for how Magento handles product URLs differently than Shopify, how BigCommerce creates canonical tags, and where WooCommerce generates indexation problems. People who’ve seen our audits and our Core Web Vitals analysis have told us they’re the best in the business. I believe them.
What I’ve found over 14 years of doing this is that the businesses calling us rarely have advanced SEO problems. They have missing foundations. No Search Console profile. No XML sitemap. Thousands of pages indexed that shouldn’t be. Once we fix the foundation, the organic visibility lifts because the site was capable of ranking all along — it was just technically broken in ways nobody else could diagnose.
Now the game is expanding. Traditional SEO gets you visible on search engines. GEO gets you visible in AI answers. Both require structured data, entity authority, and content architecture — and both start with the same technical foundation. That’s why we combined them into one service. You can’t do GEO without solid SEO underneath it. And you can’t do modern SEO without thinking about how AI systems read your site. We handle the full arc.
“Transformed our business from a local shop to the East Coast authority for snow plow equipment”
Quotes from real clients with real outcomes. We are proud of our results and want you to be part of the story.
★★★★★
Digital Mully taught me how to write product descriptions that would rank. I spent three years following their SEO guidance and it paid off — we own our space organically. That strategy started in 2009 and we’re still growing on the foundation they built.
Gene Stork, Owner
Stork’s Plows | Magento
★★★★★
Digital Mully’s technical audit identified problems our development team couldn’t catch. They reduced our client’s indexed pages from 40,000 to 13,000, search impressions increased 79.5%, and the client saw $786K in attributed revenue within three months. Their platform-specific knowledge is why we partner with them.
Development Agency Partner
Magento Development Team
★★★★★
They optimized our Shopify store, restructured our content, and helped us rank for the terms that actually drive sales. We went from flat organic traffic to record months. The SEO work combined with their email and social strategy is why we had the best year in company history.
Mike Marcinko, Owner
Pilsudski Mustard | Shopify
Frequently asked
Questions about SEO, GEO, and AI visibility. If yours isn’t here, let’s talk through it — we’ll give you a straight answer.
What is GEO and how is it different from SEO?
SEO (Search Engine Optimization) is about making your site visible in traditional search results — Google, Bing, the listings you see when you type a query. GEO (Generative Engine Optimization) is about making your brand visible in AI-generated answers — when someone asks ChatGPT, Gemini, or Perplexity to recommend a product or company.
Both require structured data, quality content, and technical excellence, but GEO adds a layer focused on entity authority, content atomization, and the specific patterns that AI systems use to determine which brands to cite. We handle both because you can’t do GEO without solid SEO underneath it.
How long does it take to see results from a technical SEO audit?
It depends on the severity of the issues and how fast the fixes get implemented. If your site has a major over-indexation problem — 40,000 pages indexed when only 13,000 should be — you can see meaningful changes in search impressions within 4–6 weeks of remediation.
One client saw a 79.5% increase in impressions and $786K in attributed revenue within three months. Simpler fixes like metadata corrections and schema implementation can show impact in days. The audit itself takes 2–4 weeks depending on site size and platform complexity.
What makes your audit different from what other agencies do?
Our audit is a 270-point manual checklist built over three years of auditing e-commerce stores across every major platform. It is not a Semrush export or an automated report.
We crawl the site manually with platform-specific tools, check configurations that automated tools miss, and produce a prioritized remediation roadmap that accounts for how your specific platform creates technical issues.
People who’ve reviewed our technical audits and Core Web Vitals analysis have told us they’re the best they’ve seen. The depth is the differentiator.
Do you only audit or do you also fix the problems?
We fix them. This is the single biggest differentiator between us and most SEO agencies. The audit produces the roadmap. Then we implement every fix — either through our developer network or by working directly with your development team.
Redirects, schema markup, meta robots changes, content restructuring, Merchant Center corrections, Core Web Vitals remediation. We don’t hand you a PDF and wish you luck.
Is AI visibility actually affecting my business right now?
If you sell products or services that people research online, yes. AI assistants are increasingly the first place people go for recommendations. If you ask ChatGPT to recommend a product in your category and your brand isn’t in the answer, that’s lost visibility you didn’t even know about.
The businesses that start building AI visibility now will have a compound advantage over competitors who wait. GEO is in its early stages, which means the window to establish authority before the space gets crowded is open right now.
Can my existing agency handle the content while you handle the technical side?
Absolutely. Most brands and development teams have internal or agency resources handling content writing, social media, and basic on-page work.
We handle the technical layer that requires platform-specific expertise: crawlability, indexation, schema, Core Web Vitals, structured data, AI visibility architecture. We work alongside your existing team and focus on the work they can’t do themselves
What platforms do you specialize in?
Magento and Adobe Commerce are our deepest specialization — it’s where we started and where most development team partnerships are focused. We also work extensively with Shopify, BigCommerce, and WooCommerce. Every platform creates its own indexation issues, handles canonical tags differently, and has unique performance bottlenecks.
We know the specific problems each platform generates and how to fix them. That platform-specific depth is why development teams choose us over general marketing agencies
How do SEO and GEO fit into your retainer model?
SEO and GEO are part of the same retainer that covers all Digital Mully services. The technical audit and initial remediation are typically scoped as a focused project ($5,000–$15,000 depending on site size and platform).
Ongoing SEO optimization, AI visibility monitoring, and GEO implementation fold into the monthly retainer alongside your other services. Every hour is tracked, every result is measured, and the strategy adapts month to month based on what the data tells us to prioritize.
Everything starts with the foundation.
A technical SEO audit tells you exactly where your site stands — what’s working, what’s broken, and what’s costing you money. An AI visibility assessment tells you whether your brand shows up when customers ask AI for a recommendation. Have questions? Let’s chat.