DIGITAL MARKETING
You built the business. Now get people to it.
01.
Strategy first, tactics second
Before we run a single ad or send a single email, we define your positioning, your messaging, your audience, and the channels that make sense for your business. The strategy determines the tactics — not the other way around.
02.
Everything under one team
Paid search, email, social, creative, copywriting, analytics, influencer outreach. You don’t hire six vendors for six channels. You hire one team that manages all of it and makes sure every channel works together instead of competing for the same dollar.
03.
Measured by revenue, not activity
We don’t report on impressions and clicks. We track what matters: revenue generated, cost of acquisition, conversion rates, and the campaigns that actually move your business forward. Every dollar spent is attributed to a result.
Running campaigns without a strategy is just spending money with extra steps
Most businesses don’t have a marketing problem. They have a strategy problem wearing a marketing disguise. The ads are running, the emails are going out, the social posts are publishing — but nothing’s connected, nobody’s measuring the right things, and the people doing the work don’t understand the business well enough to make it count.
Channels running in silos
Your Google Ads team doesn’t talk to your email platform. Your social media posts don’t connect to your sales funnel. Each channel operates independently with its own metrics, its own schedule, and its own idea of what success looks like. The result: wasted spend, duplicated effort, and marketing that pulls in three directions at once.
Tactics without positioning
You’re running ads and publishing content, but you’ve never defined your positioning, your messaging framework, or your brand voice. Every campaign sounds different because nobody established what the business should say and how it should say it. The tactics execute, but they don’t compound into anything because there’s no strategic foundation underneath them.
No visibility into what’s working
Your analytics are broken or misconfigured. Conversion tracking is incomplete. You don’t know which campaigns drive revenue and which ones waste budget. You’re making marketing decisions based on incomplete data or gut feeling because nobody set up the measurement infrastructure correctly. You can’t optimize what you can’t see.
25+
Years in digital marketing
Every
Channel managed under one team
100%
Client retention rate
$0
Hidden fees — one retainer covers everything
Strategy. Creative. Execution. Measurement.
Positioning, Messaging & Go-to-Market Strategy
We define what your business says, who it says it to, and where
Before we touch a campaign, we define your market positioning, messaging framework, brand voice, and go-to-market approach. Who is your audience? What makes you different? What’s the story you tell across every channel? This is the strategic layer that most agencies skip because they’re in a rush to start running ads. Without it, every campaign is a guess. With it, every campaign builds on the one before it.
Paid Advertising — Google, Meta, LinkedIn, Bing
We manage campaigns where every dollar is tracked back to a result
Google Ads (Search, Shopping, Display), Meta (Facebook and Instagram), LinkedIn, and Bing — managed by a team that understands your platform’s conversion tracking and knows how to read the data. We handle campaign structure, audience targeting, ad creative, landing page strategy, bid management, and reporting. Every campaign is measured by revenue impact, not vanity metrics. If your ads are running but the results don’t justify the spend, there’s usually a tracking or targeting problem we can identify in the first week
Email & SMS Marketing
We build the customer retention engine your business is missing
Klaviyo configuration, audience segmentation, automated flows (abandoned cart, welcome series, post-purchase, winback), campaign execution, list management, and SMS messaging. Email and SMS are still the highest-ROI channels available, but only when they’re set up correctly and connected to your customer data. We build the infrastructure, create the templates, write the copy, and manage the campaigns so your existing customers keep buying and your prospects convert.
Creative Services — Copywriting, Design & Photography
We produce the creative assets your campaigns need to perform
Copywriting for websites, product descriptions, ad creative, email campaigns, and landing pages. Logo design and brand identity. Photography direction and coordination. Collateral design for print and digital. Social media creative. Trade show materials when you need them. Most agencies outsource creative to freelancers who don’t know your brand. Our team writes and designs within the brand voice and positioning framework we built in Step 1 — every asset is on-brand because the people creating it understand the strategy behind it.
Influencer Marketing & Social Media
We connect your brand with the voices your audience already trusts
TInfluencer identification, outreach, partnership management, and campaign execution. Social media strategy and content management across Instagram, TikTok, Facebook, and LinkedIn. For one client, we recommended entering TikTok based on their product’s visual appeal and brand story — it became one of their best-performing channels. Influencer and social strategy aren’t separate from your marketing plan. They’re part of the same system, managed by the same team that runs your ads and emails.
Analytics, Tracking & Performance Reporting
We measure everything so you know exactly what’s working
GA4 configuration, Google Tag Manager, conversion tracking, call tracking, attribution modeling, and custom reporting dashboards. Every campaign, every channel, every dollar is tracked and reported against revenue. We don’t send you a PDF of impressions and clicks. We show you which campaigns generated sales, which ones need adjustment, and where the next opportunity is. Analytics isn’t a service we add on — it’s built into how we manage everything from the start.
The difference between tactics and strategy is whether anyone’s looking at the whole picture.
“When you work with Digital Mully, you don’t buy services individually. You get one team managing the whole system under one retainer.”
Bryan Mull
Founder, Digital Mully
I’ve managed every type of digital marketing campaign there is. Google Ads, Meta, email, social, influencer outreach, content marketing, direct mail, trade shows. I’ve done it at agencies, I’ve done it in-house, and I’ve done it for my own businesses. The one thing I know for certain is that tactics without strategy produce inconsistent results.
The businesses I work with don’t hire us to run Google Ads. They hire us because we understand their platform, their business model, and their customers — and we use that understanding to build a marketing system where every channel reinforces every other channel. The email campaigns reference the ad campaigns. The social content supports the SEO strategy. The analytics track the full picture, not just the channels that are easiest to measure.
When you work with Digital Mully, you don’t buy services individually. You get one team managing the whole system under one retainer. That means nobody’s optimizing their channel at the expense of yours. Nobody’s inflating their own metrics. Everyone’s working toward the same number: revenue.
“They see the whole picture and that’s what makes the difference.”
Quotes from real clients with real outcomes. We are proud of our results and want you to be part of the story.
★★★★★
“I was launching a new roofing business and needed to come out looking professional. Digital Mully built the whole plan: website, logo redesign, business email, branding. They saw that the logo I bought wasn’t going to represent the business well and created a new one that made the whole brand look right. That’s the kind of detail other companies wouldn’t catch.”
Full House Roofing
Greater Reading, PA
★★★★★
They handle everything: our Klaviyo email campaigns, social media strategy, Shopify optimization, and brand positioning. We went from a Shopify store that wasn’t performing to record revenue months because they connected all the pieces. The TikTok recommendation alone changed our business — social selling is now generating more revenue than the store itself
Mike Marcinko, CEO
Pilsudski Mustard | Shopify / Klaviyo
★★★★★
Digital Mully created our content strategy and trained me on how to write product descriptions that would rank. I spent three years following their guidance and it paid off — we own our space organically. Their strategy gave us the foundation and their ongoing advice keeps us competitive 15 years later.
Gene Stork, Owner
Stork’s Plows | Magento
Frequently asked
Common questions from business owners evaluating digital marketing services. If yours isn’t here, start a conversation and we’ll give you a straight answer.
Do I have to buy all your services or can I pick one?
Our model is one retainer that covers everything. The reason: marketing channels don’t work in isolation. Your paid search performance depends on your landing pages. Your email campaigns depend on your audience data. Your analytics need to be connected to every channel to give you an accurate picture.
When one team manages all of it under one strategy, the results compound. When six vendors each manage one piece, things fall through the cracks. That said, if you only need one thing — like email setup or a logo redesign — we can scope a focused project. But for ongoing marketing management, we work best as the full team.
What makes you different from other marketing agencies?
Two things. First, we understand the technical side. Most marketing agencies don’t know how your e-commerce platform handles conversion tracking, how your CRM connects to your email system, or why your analytics show different numbers than your store dashboard. We do.
Second, we start with strategy, not tactics. We define your positioning, messaging, and go-to-market approach before we run a single campaign. That strategic layer is why our campaigns build on each other instead of operating in disconnected silos.
Do you handle creative work like logos and photography?
Yes. We handle logo design, brand identity, copywriting, photography direction, collateral design, social media creative, and ad creative. For one client, we redesigned their entire logo because the one they’d purchased didn’t represent the business well.
That wasn’t in the original scope — we identified it as a problem and fixed it because it affected everything else we were building. Creative isn’t a separate service for us. It’s part of the marketing system, produced by the same team that knows your strategy and your brand voice
Can you help with influencer marketing?
Yes, and this is an increasingly important channel for e-commerce brands. We handle influencer identification, outreach, partnership management, and campaign execution.
We recommended one of our clients enter TikTok based on their product’s visual appeal and brand story potential. That channel became one of their best performers — social selling through TikTok now generates more revenue than their store. We match influencer strategy to your brand positioning and business goals, not just follower counts.
How do you measure results?
Revenue. Not impressions, not clicks, not engagement rates. We configure GA4, Google Tag Manager, and conversion tracking from the start so every campaign is measured by its impact on actual business results.
You’ll always know which campaigns are driving sales and which ones need adjustment. Our reporting shows the full picture: spend, revenue, cost of acquisition, and the strategic recommendations for what to do next.
What platforms do you manage ads on?
Google Ads (Search, Shopping, Display, YouTube), Meta (Facebook and Instagram), LinkedIn, and Bing. We handle everything from account setup and campaign structure to ongoing optimization and reporting.
For e-commerce businesses, Shopping campaigns and product feed optimization are a particular strength because we understand how the e-commerce platform feeds data into the advertising platforms.
We already have a marketing person in-house. Can you work with them?
Absolutely. Many of our clients have an in-house marketing person or small team that handles day-to-day execution. We come in as the strategic layer and the specialized execution partner. Your in-house team handles what they’re strong at.
We handle the technical campaigns, the analytics infrastructure, and the strategic planning that requires specialized experience. We’ve worked alongside in-house teams at every scale and the model works well when roles are clearly defined.
How much does it cost?
Our ongoing marketing management starts at $5,000 per month as a retainer that covers all services your business needs. Within that retainer, we allocate time based on priorities that shift month to month. Every hour is tracked and transparent.
For focused projects like a logo redesign, brand identity package, or email platform setup, we scope and quote individually. The first step is always a conversation about your business and what you’re trying to accomplish.
Marketing works when someone’s looking at the whole picture.
Let’s book a call and chat
One team. One strategy. Every channel connected. We start every engagement with a conversation about your business, your goals, and what’s not working. From there, we build the plan and execute it. No piecemeal services. No channels competing against each other. Just a marketing system designed to generate revenue.