Development Teams: Expand Into Marketing Services Profitably
We help Magento and e-commerce development teams add marketing services as a new revenue stream with proven systems and ongoing support.
The Development Team Opportunity
Your clients keep asking for marketing services beyond development work. You have the technical foundation and client relationships to offer these services profitably, but you lack the marketing expertise and operational framework to launch successfully.
We provide the complete blueprint and ongoing support to transform your development team into a full-service digital growth partner.
Who This Is For
Established Development Teams
- Specialization: Magento/Adobe Commerce, Shopify Plus, BigCommerce development
- Team Size: 10-75 employees with established client relationships
- Client Portfolio: Mid to enterprise-level e-commerce businesses
- Revenue Model: Currently project-based, seeking recurring revenue opportunities
Signs You’re Ready to Expand
- Clients frequently requesting marketing services you can’t provide
- Hitting revenue ceiling with development-only service model
- Losing clients post-launch due to limited ongoing service offerings
- Competitors offering integrated development and marketing solutions
- Team has technical skills that translate well to marketing implementation
The Business Case for Marketing Services
Financial Impact
Our development team clients typically see 30-40% profit increase within two years of launching marketing services. Marketing retainers provide predictable monthly revenue that complements project-based development work.
Client Retention
Development projects are finite. Marketing services create ongoing relationships that justify clients’ platform investments and provide continuous value.
Competitive Advantage
Most development teams focus purely on technical implementation. Adding marketing expertise makes you the complete solution providers your clients actually need.
Natural Service Evolution
Your technical expertise in e-commerce platforms naturally extends to marketing implementation. You already understand the technical requirements – we provide the marketing knowledge.
How We Support Development Teams
Complete Framework Development
We don’t just provide marketing knowledge – we give you the complete operational framework for launching and managing marketing services successfully.
Department Development Blueprint
- Hiring strategies for marketing talent with platform-specific knowledge
- Interview processes and candidate evaluation frameworks
- Onboarding procedures and training programs
- Team management and quality control systems
Service Packaging & Pricing
- Revenue-based pricing models and flat-rate service packages
- Proposal templates and client communication frameworks
- Service delivery processes and project management systems
- Quality assurance procedures ensuring consistent results
Ongoing Implementation Support
Technical Marketing Expertise
When your team encounters complex technical marketing challenges, we provide expert consultation and implementation support. You maintain client relationships while we ensure technical excellence.
Resource Overflow Management
During busy periods or when projects require specialized expertise, our team provides additional capacity so you never have to turn down profitable work.
Continuous Training & Development
Regular training sessions keep your team current with platform-specific marketing best practices and emerging opportunities.
Marketing Services Perfect for Development Teams
Technical SEO Implementation
Your development skills translate directly to technical SEO work. We provide the SEO knowledge while you handle the technical implementation your clients need.
Analytics & Conversion Tracking
Proper e-commerce analytics requires custom code and platform modifications. Your technical expertise combined with our marketing knowledge creates powerful solutions.
Email Marketing Integration
E-commerce email marketing requires deep platform integration knowledge. Your development skills ensure proper setup while we provide the marketing strategy.
Paid Search Technical Requirements
Managing profitable paid search for complex e-commerce platforms requires technical implementation most agencies cannot handle. You have the skills – we provide the marketing expertise.
Our Support Model
Option 1: Referral Partnership
Simple commission structure for leads you refer to us. Immediate revenue from existing client inquiries without internal team development.
Option 2: Supported Internal Development
Build your internal marketing department using our proven systems, templates, and ongoing consultation. Maintain complete control while leveraging our expertise.
Option 3: Hybrid Collaboration
Handle some marketing projects internally while outsourcing specialized work to us. Scale gradually based on capacity and expertise development.
What We Provide
Complete Operational Framework
- Standard operating procedures for all marketing services
- Client communication templates and project management processes
- Quality control frameworks and delivery standards
- Pricing strategies and proposal development systems
Marketing Knowledge Transfer
- Platform-specific marketing training for your technical team
- Best practices documentation for ongoing reference
- Regular consultation for complex challenges
- Access to our marketing expertise without hiring limitations
Implementation Resources
- Backup technical support during capacity constraints
- Specialized expertise for unique platform challenges
- Quality assurance ensuring professional service delivery
- Client satisfaction support maintaining your reputation
Success Stories
Magento Development Agency – 45 Employees
Challenge: Clients requesting marketing services but no internal expertise
Solution: Complete marketing department development with our framework
Results: $2.1M additional annual revenue within 18 months, 85% client retention improvement
Shopify Plus Development Team – 25 Employees
Challenge: Revenue plateau with development-only services
Solution: Email marketing and paid search service launch with our support
Results: 40% profit increase, average client value increased from $35K to $95K
E-Commerce Development Agency – 60 Employees
Challenge: Losing clients to full-service competitors
Solution: Technical SEO and analytics services using our blueprint
Results: Client retention increased 60%, new service line generating $1.8M annually
Implementation Timeline
Month 1-2: Foundation Development
- Team assessment and role definition
- Service packaging and pricing strategy
- Initial marketing knowledge transfer
- Client communication framework setup
Month 3-4: Service Launch
- First marketing service implementations
- Team training and quality assurance
- Client onboarding and expectation management
- Performance monitoring and optimization
Month 5-12: Scale & Optimize
- Service expansion based on team capabilities
- Advanced training and specialization development
- Revenue optimization and client retention focus
- Independent operation with ongoing consultation support
Why Partner with Digital Mully
Proven Framework
Our blueprint is based on successful marketing department launches for multiple development teams. We know what works and what doesn’t.
Ongoing Support
We don’t provide training and disappear. Our ongoing consultation ensures your marketing services continue delivering results as you scale.
Revenue Alignment
We succeed when you succeed. Our support model is designed to ensure your marketing services become profitable quickly and remain sustainable.
Technical Understanding
We understand both development and marketing requirements. Our guidance accounts for the technical realities of e-commerce platform work.
Ready to Expand Your Revenue Streams?
Stop losing clients to full-service competitors and start capturing the marketing revenue your technical expertise makes possible. Our proven framework and ongoing support will transform your development team into a complete digital growth partner.
Schedule a consultation to learn exactly how our blueprint can add 30-40% to your annual revenue while strengthening client relationships and competitive positioning.