A local institution modernizes for its 40th anniversary
Flanagan’s Pub Case Study
Complete Website Rebuild in 80 Hours
Flanagan’s Pub needed a modern digital presence for their 40th anniversary celebration. With no digital assets beyond a PDF menu and a 10-year-old website, we created a design-focused WordPress site from the ground up—handling photography, content creation, and technical implementation as a solo developer.
Client
Flanagan’s Pub
Industry
Food & Beverage – Irish Pub
Platform
WordPress with Elementor Pro
Project Duration
2012 – Present (Original design), 2023 Redesign
Development Time
80 hours
Visit Project
About this project
Our partnership began with a simple goal: create a modern digital presence that honors 40 years of community tradition while meeting current customer needs. The pub had maintained their original 2012 responsive website for nearly a decade, but as they approached their milestone anniversary and planned a major St. Patrick’s Day celebration, they needed a complete digital refresh that could showcase their heritage while serving practical customer information needs.
“The new website looks professional and actually gets people in the door. Customers know what our specials are before they even call, and the site matches the quality they experience when they walk in.”
Michael Flanagan, Owner
Flanagan’s Pub
Key Results
Technical Implementation Success
Delivered a complete website rebuild with no existing digital assets in just 80 hours, meeting the aggressive pre-St. Patrick’s Day launch deadline.
How We Helped
Complete photography shoot coordination and execution using iPhone
All website content written from owner interviews
Streamlined 15-minute update process for bi-weekly specials
Full Google Analytics 4 and Search Console integration
Mobile-responsive design across all devices
Business Impact
The new platform reduced customer service demands while improving event visibility and attendance.
The Results of Our Work
Reduced phone inquiries for basic information (specials, hours, events)
Improved event attendance through better visibility
Enhanced brand presentation matching in-person experience
Sustainable content management system for non-technical staff
Customer Experience Enhancement
Created a professional digital presence that serves both the business and its customers effectively.
The Results of Our Work
Current specials information readily accessible on homepage
Event calendar showcasing upcoming celebrations
Professional photography reflecting actual venue quality
Easy navigation to menu, location, and contact information
Services Provided
Initial Website Development (2012)
Built the pub’s first responsive website during the early responsive design era.
Our Solution Included:
Custom responsive design implementation
Initial digital presence establishment
Menu integration and content structure
Foundation for long-term digital strategy
Complete Redesign & Implementation (2023)
Comprehensive rebuild for 40th anniversary with zero existing digital assets.
SEO Efforts Included
WordPress platform with Elementor Pro and WP Astra Theme
Complete on-site photography (two shoots: empty venue and during operation)
All website content creation from owner interviews
Site architecture and navigation structure development
Event calendar system (Gravity Forms)
Contact form implementation
Google Analytics 4 and Search Console setup
Meta descriptions and on-page SEO optimization
Ongoing Maintenance & Support (2023-Present)
Continuous updates and hosting management keeping information current.
SEO Efforts Included
Bi-weekly specials menu updates (15-minute process)
Hosting management and technical support
Content updates for seasonal events and promotions
Performance monitoring and optimization
Additional Highlights
Solo Development Excellence
Without a development team or existing assets, we executed a complete website rebuild from initial concept through launch. This included coordinating two photography sessions—one capturing the empty venue for detail shots and another during operating hours for atmosphere—then shooting, editing, and optimizing all images using just an iPhone. We conducted recorded owner interviews to capture the pub’s 40-year history, developed complete site architecture, and created every page of content from scratch.
Strategic Content Management
The homepage features a custom Elementor block system that enables quick bi-weekly specials updates in under 15 minutes. This system links to the latest PDF menus while displaying featured items, ensuring customers always see current offerings without requiring technical knowledge from staff. The solution balances the need for frequent updates with the reality of limited technical resources.
Timeline Achievement Under Pressure
Meeting the pre-St. Patrick’s Day launch deadline required systematic project management and efficient execution. We compressed what would typically be a multi-phase project into an 80-hour sprint, maintaining quality while working against a hard deadline driven by the pub’s largest annual event. The site launched on schedule, supporting their 40th anniversary celebration.
Design-Focused WordPress Implementation
Selecting WP Astra theme with Elementor Pro provided the design flexibility needed for a visually compelling site while maintaining development efficiency. The theme served as a starting point for extensive customization rather than a restrictive template. The image-heavy design showcases the venue’s character while maintaining fast load times and mobile responsiveness, proving that WordPress can deliver high-end visual results when properly implemented.
In Closing
The Digital Mully Difference
This project demonstrates our approach to small business web development: systematic implementation, realistic solutions, and sustainable results. We handled every aspect from content creation through technical deployment, delivering a professional website that serves both immediate business needs and long-term digital strategy.
Ready to modernize your business’s digital presence? Whether you need a complete website rebuild or strategic improvements to your existing site, our technical expertise and systematic approach deliver results that match your business quality. Schedule a consultation to discuss how we can create a digital presence that actually works for your business.