Category: Resources

Curated tools, checklists, and templates to help you execute better digital strategies.

David Stewart
·
December 3, 2025
Stop Chasing Keywords: Why Topical Authority Wins in the AI Era
If you’re still doing SEO like it’s 2019, your content is about to become an expensive hobby. For e-commerce brands, especially on complex platforms like Magento, the stakes are even higher. The old game of keyword stuffing and regurgitating competitor content is finished. Google’s new AI models and the rollout of AI Overviews are not…
AI Implementation, Ai Workflow & Efficiency, Analytics, Resources
Digital Mully
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November 22, 2025
ChatGPT’s Instant Checkout: What E-Commerce Brands Need to Know Before They Sign Up
OpenAI just turned ChatGPT into a shopping cart. On September 29, 2025, the company launched Instant Checkout—allowing U.S. users to buy products directly within ChatGPT without ever leaving the chat interface. Currently live with Etsy sellers, with over a million Shopify merchants (including major brands like Glossier, SKIMS, Spanx, and Vuori) announced as “coming soon”.…
AI Implementation, Resources