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Stop Chasing Keywords: Why Topical Authority Wins in the AI Era
If you’re still doing SEO like it’s 2019, your content is about to become an expensive hobby. For e-commerce brands, especially on complex platforms like Magento, the stakes are even higher. The old game of keyword stuffing and regurgitating competitor content is finished. Google’s new AI models and the rollout of AI Overviews are not…
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Google Ads ROAS: 1,700% in 22 Days for E-Commerce Brand
Our agency partner’s client just closed their first month with Google Ads performance they’ve never seen before: $3,000 in ad spend generated nearly $70,000 in revenue. That’s 1,700% ROAS in 22 days. The Challenge This e-commerce brand had tried Google Ads before without success. Previous campaigns generated some traffic but never delivered profitable returns. The…
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Technical SEO Audit: $786,379 Revenue Impact in 90 Days
We fixed a Magento store’s over-indexation problem in November 2024. Three months later, the technical SEO remediation generated $786,379 in attributed revenue growth for a company that is a major player in wire and cable production. The client had 40,000 pages indexed when only 9,000 should exist. Google was wasting crawl budget on duplicate and…
Category: Analytics
Data-driven insights on tracking, measurement, and interpreting the metrics that actually matter.