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Stop Chasing Keywords: Why Topical Authority Wins in the AI Era
If you’re still doing SEO like it’s 2019, your content is about to become an expensive hobby. For e-commerce brands, especially on complex platforms like Magento, the stakes are even higher. The old game of keyword stuffing and regurgitating competitor content is finished. Google’s new AI models and the rollout of AI Overviews are not…
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ChatGPT’s Instant Checkout: What E-Commerce Brands Need to Know Before They Sign Up
OpenAI just turned ChatGPT into a shopping cart. On September 29, 2025, the company launched Instant Checkout—allowing U.S. users to buy products directly within ChatGPT without ever leaving the chat interface. Currently live with Etsy sellers, with over a million Shopify merchants (including major brands like Glossier, SKIMS, Spanx, and Vuori) announced as “coming soon”.…
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AI Content Migration: Decades of Press Coverage Digitized in Minutes
Pilsudski Mustard has been featured in newspapers and magazines for decades. The problem: all those articles existed as physical clippings hanging in their office, not on their Shopify website where customers could actually see them. Sean used Google’s ImageFX to photograph, restore, extract, and resize 30+ years of press coverage in a fraction of the…
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Halloween Campaign: Product Photography Meets Creative Concept in Under an Hour
Pilsudski Mustard needed a Halloween campaign that would stand out in crowded holiday marketing. We pitched a creative concept: mustard bottles dressed in Halloween costumes for social media and email content. What would traditionally require a custom photo shoot, props, staging, and days of Photoshop work happened in under an hour using creative direction and…
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AI Profile Photos: Professional Headshots in Minutes, Not Hundreds of Dollars
Our team needed professional profile photos for the Digital Mully website launch. The problem: only one person had a quality headshot from a trade show event, and traditional photography would cost several hundred dollars per person plus scheduling time. Sean solved it in an afternoon using Google’s ImageFX (Imagen 3) to transform rough iPhone photos…
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Logo Design: From Concept to Brand Identity in Hours
Indus Plex came to us for website development. Halfway through the project, we realized they had a bigger problem: no professional logo to anchor their brand identity. We pulled out our creative toolkit and designed a complete brand identity—logo, business cards, and visual system—that pulled their entire website together. The client went from generic placeholder…
Category: AI Implementation
Practical guides on integrating artificial intelligence into your business operations for real-world impact.