Sales Strategist
As an SEO Specialist for E-Commerce Stores, I focus on helping businesses navigate the technical landscape of online marketing. While I have been with Digital Mully for just under a year, I’ve had the privilege of diving deep into complex projects at one of the top agencies in the US.
Why Digital Mully?
I came to Digital Mully through a trusted pipeline of colleagues and discussions about the future of SEO. I was drawn to the agency’s reputation and the opportunity to work with a team that truly understands the “glory” of technical marketing done right.
My Approach & Philosophy
I believe effectively solving technical marketing challenges requires a disciplined, four-step approach:
- Scale: Automating the solution across the entire system to ensure permanent efficiency gains.
- Define: clearly defining the problem with measurable data (like conversion dips or latency).
- Diagnose: Documenting the current infrastructure and data flow to find the root cause.
- Iterate: Implementing small, targeted solutions to minimize risk while validating the fix.
Success Metrics
Success is straightforward: Are my clients happy? Are they making significant profit due to our actions? If we deliver optimum results and keep the client flourishing, we are doing our job.
Proven Impact & Expertise
My background is unique in the digital space. I started as a Warehouse Manager for a shipping company, which fine-tuned my knowledge of commerce and B2B interactions. I also have a background in direct-to-consumer sales and have recently expanded into Cyber Security, finding it to be an integral part of modern SEO.
Key Projects
- Technical SEO Revenue: I assisted in a project where technical SEO fixes generated $776K in additional revenue in just 4 months.
- Ad Scaling: I helped a client who was afraid to spend $1,000/month on Google Ads scale up to profitably spending $15,000/month.
My Toolkit
I heavily leverage AI to stay ahead of the curve and optimize workflows.
- Daily Tools: NotebookLM, ChatGPT, Claude, Gemini.
- Skills: Google AI Essentials, Client Relations, Magento Specific SEO Technical Analytics.
- The “Why”: I love observing businesses grow. Helping companies achieve their goals in lucrative and cost-effective ways is what excites me most about e-commerce marketing.
After Hours
I am based in Boaz, Alabama.
Outside of work, I love to read, exercise, and spend time with my son. I’m also an occasional thrill-seeker (ziplining, spontaneous road trips), and a casual chess player.
- Hidden Talent: I’ll give you a run for your money on a pool table.
- Something Unexpected: I have a unique ability for forming relationships and bringing forth positive resolutions. I consider myself a naturally gifted mediator.
- My Fuel: Coffee.
Quick Q&A
What’s the biggest misconception clients have about your area of expertise?
How important it is to focus on technical SEO. Many underestimate the potential positive revenue impact of investing time and money into managing the technical foundation of their business.
What advice would you give to e-commerce businesses?
Stay with the curve. Have reliable and up-to-date information on advancements in AI technology and understand how that affects your web presence.
How do you stay current with industry changes?
Podcasts, articles, think tanks, and current news relative to my field.
What’s your work motto?
“Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable.” —John Wooden