Making it happen
Storks Plows Case Study
From Local Shop to East Coast Authority
We built their first Magento e-commerce store and implemented an innovative content strategy using rare Jeep manuals that no competitors possessed, transforming them into the East Coast authority for snow plow equipment.
Client
Storks Plows
Industry
Snow Plow Equipment
Platform
Magento/Adobe Commerce
Visit Project
About this project
Our partnership began with a simple goal: establish Storks as the East Coast authority for snow plow equipment and capture the growing online market for specialty automotive parts.
The challenge was building an e-commerce platform that could handle complex product catalogs while leveraging unique content assets.
“Bryan transformed our business from a local shop to the East Coast authority for snow plow equipment. His technical expertise and strategic guidance built a foundation that’s driven growth for over 15 years.”
Jeen Stork
Storks Plows
Key Results
Business Growth Metrics
From a local installation shop to a multi-million dollar e-commerce operation, Storks Plows achieved sustained growth through strategic technical implementation and content marketing.
How We Helped
Revenue Growth: Expanded from local shop to $5M+ annual revenue
Facility Expansion: Moved from 10,000 sq ft to 40,000 sq ft facility in 2023
Market Position: Became recognized East Coast authority for snow plow equipment
Client Retention: 15+ year partnership demonstrates sustained value delivery
Technical Implementation Success
Our innovative Magento/WordPress integration and strategic SEO implementation delivered measurable technical and marketing results that competitors couldn’t replicate.
The Results of Our Work
Platform Innovation: Successfully integrated Magento e-commerce with WordPress document library
SEO Performance: Achieved top rankings for competitive snow plow equipment terms
Content Strategy: Rare Jeep manuals became primary traffic driver and conversion tool
Seasonal Optimization: Built systems handling extreme seasonal demand fluctuations
Services Provided
Initial Implementation (2009-2012)
We built the technical foundation combining Magento e-commerce with WordPress content management, creating a unique platform architecture designed for long-term growth.
Our Solution Included:
Magento e-commerce development with custom theme
WordPress document library integration
Rare document digitization and searchable PDF creation
SEO strategy development and implementation
Product description optimization training
Ongoing Optimization Work (2012-Present)
Our long-term partnership evolved from initial build to strategic consulting, ensuring Storks maintained competitive advantage as their business scaled and the digital landscape changed.
SEO Efforts Included
Technical SEO monitoring and maintenance
Platform upgrades and security updates
Analytics configuration and reporting
Strategic consulting for market expansion
Additional Highlights
Technical Innovation
We created one of the first successful Magento/WordPress integrations, allowing Gene to maintain an e-commerce store while offering a searchable library of rare Jeep manuals. This unique technical architecture became the foundation for sustained competitive advantage.
Content Strategy Excellence
The rare Jeep manuals Jene possessed became our secret weapon. By professionally digitizing these documents and making them searchable, we created a content moat that competitors simply couldn’t replicate.
Long-term Partnership Approach
The rare Jeep manuals Jene possessed became our secret weapon. By professionally digitizing these documents and making them searchable, we created a content moat that competitors simply couldn’t replicate.
Revenue-Focused Optimization
Every technical improvement and marketing initiative was evaluated based on revenue impact. Gene invested in quality product descriptions and followed our SEO recommendations because he could see direct correlation to sales growth.