Senior Strategist
Hello, I’m Sean Edgington. As Senior Strategist, I assist Bryan with developing and executing digital strategies. With over 10 years of digital marketing experience, my primary responsibilities also include creating written, photo, and video content for our clients and keeping their websites in excellent SEO shape.
Why Digital Mully?
I worked with Bryan before, and we’ve always worked extremely well together. We share the same passion for digital marketing and SEO. When the opportunity to join Digital Mully presented itself, I couldn’t pass it up.
Sean’s Approach to SEO Strategy
My guiding principle is honesty and transparency. Clients place a lot of trust in the work we do, so I always document my work and share it with them in reports, audits, and meetings.
A Passion for Technical SEO
I have a deep passion for technical SEO. There is something beautiful about making changes to a website and getting the instant satisfaction of results. It’s also a great way to make immediate improvements to a client’s website and build a solid foundation of trust.
E-commerce projects excite me because of the sheer number of pages there are to work with. It’s an excellent playground for that passion. There is almost always something new to work on.
How Sean Work
I treat each website holistically from an SEO perspective.
- Data First: I always look at the existing data available, usually through PageSpeed Insights or Lighthouse. Data does an amazing job of telling you what the problem is and guiding you toward a solution.
- Start with Technical: I always start with technical SEO, as it is the foundation of any strategy.
- Build with Content: Once the technical health is in top shape, I move on to content.
- Collaborate: I ensure high levels of collaboration with the client, other marketing departments and paid ads to ensure our goals and visions are aligned.
Success, for me, is measured by achieving the KPIs that are set forth in client meetings.
Sean’s Proven Impact & Expertise
Each role I’ve held has taught me invaluable lessons. My background includes:
- Tradeshow Design: Designing booths for major brands like Simplot, Micron, Kount, Wada Farms, and even a bar for Coors Brewing Company.
- Director of SEO: My first dedicated SEO role had me managing 20 clients, running monthly reports, developing strategies, and handling sales and onboarding.
- Agency Life (Crimson Agility): This is where I met Bryan. We worked very closely, and I delved deep into technical SEO, which only solidified my passion for it.
- Hollywood Film Studio: I had the pleasure of working for a studio’s digital marketing arm, where I learned a great deal about the content creation process for SEO.
Key Projects
- Revenue Generation: I assisted a stakeholder for a large medical equipment supplier in developing a Klaviyo email campaign that resulted in hundreds of thousands of dollars in new revenue.
- Technical Troubleshooting: During the complex transition from Universal Analytics to GA4, Bryan and I discovered that transaction data was not being recorded. We spent weeks working through various strategies before finally landing on a solution.
Sean’s Recent Blogs
- Replatform Without Torching Your Revenue
I see it constantly. A major e-commerce brand launches a beautiful new Magento or Shopify site. The UX is sleek. The checkout is frictionless. The design team is popping champagne. But two weeks later, the panic sets in. Organic revenue falls off a cliff. The marketing director is scrambling for answers while the agency blames… Read more: Replatform Without Torching Your Revenue - Digital Mully Named Official Welt Pixel Partner
Digital Mully Named Official Welt Pixel Partner, Recognized for Contributions to Magento Community Reading, PA – Digital Mully, a specialized e-commerce marketing agency focused on Magento and Adobe Commerce, has been named an official partner of Welt Pixel, the leading provider of Magento extensions used by thousands of merchants worldwide. The partnership recognizes Digital Mully’s… Read more: Digital Mully Named Official Welt Pixel Partner - AI Content Migration: Decades of Press Coverage Digitized in Minutes
Pilsudski Mustard has been featured in newspapers and magazines for decades. The problem: all those articles existed as physical clippings hanging in their office, not on their Shopify website where customers could actually see them. Sean used Google’s ImageFX to photograph, restore, extract, and resize 30+ years of press coverage in a fraction of the… Read more: AI Content Migration: Decades of Press Coverage Digitized in Minutes - Halloween Campaign: Product Photography Meets Creative Concept in Under an Hour
Pilsudski Mustard needed a Halloween campaign that would stand out in crowded holiday marketing. We pitched a creative concept: mustard bottles dressed in Halloween costumes for social media and email content. What would traditionally require a custom photo shoot, props, staging, and days of Photoshop work happened in under an hour using creative direction and… Read more: Halloween Campaign: Product Photography Meets Creative Concept in Under an Hour - AI Profile Photos: Professional Headshots in Minutes, Not Hundreds of Dollars
Our team needed professional profile photos for the Digital Mully website launch. The problem: only one person had a quality headshot from a trade show event, and traditional photography would cost several hundred dollars per person plus scheduling time. Sean solved it in an afternoon using Google’s ImageFX (Imagen 3) to transform rough iPhone photos… Read more: AI Profile Photos: Professional Headshots in Minutes, Not Hundreds of Dollars
Sean’s Toolkit
I bring a vast and varied technical skill set to every project.
- Certifications: Semrush, Klaviyo, Google Analytics, Google Ads, Google Digital Marketing & E-Commerce Professional Certificate.
- Platforms: I am privileged to have spent extensive time working on Magento, and I have over 10 years of experience with WordPress.
- Core Tools: Adobe Creative Suite (20+ years!), GA4, Google Tag Manager, Google Merchant Center, Google Search Console, and Semrush.
- Daily Use: I regularly use Gemini to augment my daily work and solve complex problems. I’ll use NotebookLM if the project calls for it, and Adobe Creative Cloud is always active on my computer.
- Other Skills: 3D Studio Max, Vray, Sketchup, Revit, Claude, ChatGPT.
After Hours
I work out of Boise, Idaho. When the weather is kind, I love spending my free time on my motorcycle exploring the vastness of the area. I also enjoy spending time in the kitchen, binge-watching a great show, and playing video games with friends.
- Something unexpected: I started college at 16 and majored in music. Music has always been a passion, and I can play just about anything with strings (I won’t go anywhere near woodwinds or brass, though).
- My fuel: Coffee with a heavy splash of heavy whipping cream.
Quick Q&A with Sean
What’s the biggest misconception clients have about SEO?
That SEO is just about “keywords.” Many clients I’ve worked with believe that SEO is only adding keywords to their site, but it’s a deeply technical and holistic process.
What advice do you give e-commerce businesses struggling with technical SEO?
This really depends on the specific instance. However, I would usually advise doing a full site audit to determine if there are any problem areas that can be immediately addressed.
How do you stay current with industry changes?
AI has been a gift for staying up-to-date, but I am also a visual learner. I prefer watching videos from industry experts to see how they approach a given situation.
Best piece of professional advice you’ve received?
If possible, always test your theories before presenting them.
Favorite e-commerce brand?
I’m a big fan of ILM (a motorcycle gear company). I’ve got a jacket, vest, helmet, and riding jeans from them. It would be a dream come true to work with them.
One tool you couldn’t live without?
Oddly enough, I think YouTube. There is a wealth of knowledge on the platform. You can learn to do just about anything from the right video.
Industry trend you’re most excited about?
I am currently very excited to see how OpenAI’s Atlas web browser shakes up the industry, especially in relation to e-commerce.