Building E-Commerce Infrastructure from Ground Zero
Pilsudski Mustard Case Study
Family Legacy Meets Modern Digital Commerce
When a third-generation family business decided to seriously pursue online sales, they needed more than just a Shopify store—they needed complete digital infrastructure and strategic guidance. Digital Mully built everything from scratch, creating a foundation that produced record-breaking revenue within 60 days.
Client
Pilsudski Mustard
Industry
Specialty Food Manufacturing
Platform
Shopify
Project Duration
March 2025 – Present
Revenue Growth
Struggling 2-Year Store → Record Monthly Revenue in 60 Days
Visit Project
About this project
Our partnership began with a simple goal: transform a dormant Shopify store into a revenue-generating machine for a beloved family mustard brand.
Most e-commerce businesses come to us with existing infrastructure needing optimization. Pilsudski Mustard was different—they needed everything built from the ground up, done right the first time. The third-generation owner had launched a Shopify store two years prior that never gained traction. Working together, we created complete digital infrastructure and implemented strategic systems that turned the business around immediately.
“Working with Digital Mully changed everything for our business. Within two months of starting with them, we had our best month ever. Then the next month beat that record. Then the next month beat that one. They didn’t just set up our store—they built the entire foundation we needed to compete online and gave us the strategy to actually grow.”
Mike Marcinko
Third-Generation Owner
Pilsudski Mustard
Key Results
Immediate Revenue Impact
Record-breaking performance from complete infrastructure overhaul and strategic implementation.
How We Helped
Record revenue achieved in Month 2 (April 2025)
New record set in Month 3 (June 2025)
New record set in Month 4 (July 2025)
Consistent month-over-month growth since engagement began
Complete Digital Infrastructure Built
Everything needed to operate as a modern e-commerce business, implemented correctly from day one.
What We Addressed
Google Workspace email and file sharing system
Google Business Profile claimed and optimized
Klaviyo email marketing platform with complete automation
Custom location finder for 100+ retail stockist locations
Multi-Channel Strategy Execution
Strategic guidance expanded beyond website to high-performing new channels.
The Results of Our Work
TikTok became one of best-performing channels (advised channel entry)
Amazon expansion planned based on infrastructure readiness
SMS marketing system ready for implementation
Social commerce strategy across multiple platforms
Services Provided
Foundation Implementation (March – April 2025)
Building complete digital infrastructure for family business entering serious e-commerce operations.
Our Solution Included:
Google Workspace setup for professional email and collaboration
Google Business Profile claiming and optimization
Klaviyo email marketing platform configuration
Abandoned cart, welcome series, and post-purchase automation flows
Email template design matching brand heritage
Website Optimization & Content Strategy (April – July 2025)
Transforming basic Shopify store into authority-building sales platform.
Efforts Included
EEAT content integration featuring media coverage and brand history
Custom location finder development for retail distribution
Product page optimization for conversion
Brand storytelling highlighting three-generation family legacy
Technical SEO implementation for organic visibility
Strategic Growth Planning (Ongoing)
Continuous strategic guidance for channel expansion and revenue optimization.
Efforts Included
TikTok strategy development and channel launch guidance
Amazon marketplace preparation and expansion planning
Multi-channel social commerce strategy
Email and SMS marketing campaign development
Monthly strategic planning and optimization consulting
Additional Highlights
Ground-Zero Infrastructure Advantage
Most clients come to us needing to fix existing systems that were implemented incorrectly. Pilsudski Mustard gave us the unique opportunity to build everything right from the start. This meant proper email deliverability from day one, automation flows structured for scalability, and technical foundation supporting multiple sales channels. The result: immediate performance instead of months spent fixing inherited problems.
Heritage Brand Positioning
Three generations of mustard-making expertise provided rich content opportunities most e-commerce brands lack. We captured media features, magazine coverage, and news broadcasts and transformed them into EEAT content demonstrating expertise and authority. This wasn’t just about SEO—it connected the family story to the product quality in ways that built customer trust and justified premium positioning.
Strategic Channel Guidance Beyond Implementation
While other agencies stop at website setup, we advised entry into TikTok based on the product’s visual appeal and brand story potential. That recommendation became one of their best-performing channels. This represents our approach: technical implementation paired with strategic business guidance that drives actual revenue growth.
Scalable Foundation for Future Growth
Everything built for Pilsudski Mustard was designed for scale. The email automation handles growing subscriber lists, the location finder accommodates retail expansion, and the multi-channel infrastructure supports Amazon entry and additional marketplace expansion. They’re not rebuilding systems every six months—they’re growing on solid technical foundation.
In Closing
The Digital Mully Difference
Most e-commerce agencies either understand platforms technically or provide strategic guidance—rarely both. Pilsudski Mustard needed comprehensive support: technical infrastructure, strategic planning, and ongoing optimization. We delivered all three, producing record revenue growth within 60 days of engagement.
This case study represents our complete approach to e-commerce growth: build proper technical foundation, implement strategic systems, provide continuous optimization, and guide business decisions that drive measurable revenue impact. Whether starting from zero or optimizing existing infrastructure, that methodology delivers results.
Ready to build the foundation your e-commerce business needs to scale? Schedule a consultation to discuss how we can create the technical infrastructure and strategic systems that drive consistent revenue growth.